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Friday, March 1, 2024

Why Is Custom Web Development the Right Approach for Startup Businesses?

Startups are more inclined to pick a ready-made website template for their products rather than going for custom web development services.

While ready-made templates are good if you are starting out but if you are serious about your business, a ready-made template conveys amateur and not professional.

This table demonstrates how custom web development is different from a readymade template. Alongside, you can read what you should consider while making a choice between the two.

Custom Web Development  Readymade template Consider 
Flexibility & Customization You can design your website according to your company’s vision and communicate a unique brand. Limited creativity as you have to work with the template. You might fail to display the uniqueness of your products and services. How important is individuality to you? Do you have to compete with other companies and need to express what is different about you?
Originality Take inspiration from other websites and build something new and original. Because of the number of websites out there, chances are many other companies are using the same template. Will having a similar website affect your brand’s reputation or impact the bottom line?
User Experience  You can build a user-friendly website by predicting your customers’ requirements and developing accordingly. You can’t develop the website to address the specific needs of your customers.  Do your target consumers have specific needs that can’t be addressed by a ready-made template? 
Custom Functionality People who visit your site and perform specific actions can generate unique results.  Decent functionality but limited custom functionality. Is a personalised and secure experience vital to your customers? 
SEO Security You can create a site that ranks well in search engine rankings, contains relevant keywords and metadata. These elements assist the search engine in recognizing your site as genuine, informative, and useful.  Is not a great option from an SEO perspective.

You may have to hire an SEO specialist to improve search engine rankings. 

How much traffic do you want on your website? Is it your primary method of sales?
Cost You have to hire custom web development services. It can cost you $25/hour to $40/hour. You can find plenty of free templates online or at minimal costs.  How much are you willing to spend? What ROI are you expecting?


It goes without saying that you should select a custom web design if you want your website to expand alongside your company and deliver a personalized experience. 

Consider the type of business you want and what visitors to your website will hope to find. 

In this article, we will list a few more benefits of custom web development to help you make the decision. 

Strengthen your brand

Every company needs a distinctive style that complements the brand’s vision. In fact, as per the Top Design Firms 2021 survey of 500 consumers, 50% of consumers believe that website design is crucial to a business’s overall brand.

A unique website is necessary to stand out, and creating one requires a special strategy. Hire custom web development services to give your company what it deserves. 

They can assist you with personalizing the website and making it engaging and user-friendly so that you can get the trust of your potential customers. 

Create a website that your customers recognize and trust. 

Enables future growth 

Updating and maintaining a website template can be difficult. You can run into issues like page deletion and insertion. 

Additionally, it could be challenging to comprehend or update the code when necessary. Therefore, if your business expands, expanding your website may become difficult. 

According to Business 2 Community, the average lifespan for a website is 1.5 to 2.5 years. 38.5% of web designers believe that outdated design is a top reason why visitors leave a website. 

Hence, you need to constantly update your website. The custom development method enables you to create the website with a window open for any upcoming updates or revisions. 

A custom site’s dynamic nature enables it to expand along with your business. When you use a custom website, you can change it as you like. Whenever there is feedback, implement the change. 

Faster Loading Time

Would you spend more than 5 seconds on a website that does not load?

Of course, not. 

Well, 88.5% of the web designers believe the same. 


The effectiveness of your website depends on how quickly it loads. With r

With custom web development, this issue can be eliminated. Developers will remove any unnecessary add-ons and only include the precise capabilities that your website actually needs.

Add as many visual elements as you need

Words don’t capture eyes, visuals do. \


As per the Top Design Firms  2021 survey when asked what visual elements they value on a company website, 40% of consumers said images, 39% said color, and 21% said video.

Ready-made templates usually have spaces for all these but it is very hard to incorporate it into your needs. 

Custom web development services can understand what your company needs and arrange the visuals accordingly. They can plan the ratio of these visuals, the color palette and which visuals will be the most important to people. 

For example, if you run a fashion startup images of the clothes and accessories will take priority over videos as functionality is not the main concern. Moreover, you have to plan the color palette of the outfits with the website. 

The SEO advantage

The main reason to start a website is to generate revenue or spread information. This won’t happen unless Google favors you. 

Google favors websites that are customized. Therefore, using a custom web development strategy might raise the ranking of your website. 

This is because all types of devices will have a wonderful user experience on a faster, customized website. Desktops, laptops, mobile phones, tablets, and other devices are on the list. 

More conversions occur when your website ranks higher since it is more likely to be seen by your target audience. Consequently, you can have an SEO-friendly website for your business with the help of custom web development services. 

We hope that you have understood the significance of spending money on a custom website.

Custom web development services, like Web Design Leeds, are the best way to ensure that your website has great design and a tailored user experience with unique functionality. By hiring a team of experts, you can be assured that your website will be created to your specific needs and requirements. Custom web development services are designed to help your website stand out from the crowd, while providing an engaging and seamless user experience. Remember, investing in custom web development services is the key to creating a website that will truly represent your brand and set you apart from the competition.

You can stay ahead of the competition, rank better on Google and please your customers. And if there is anything more you want, just talk to your developer. 

Techairo Team
Techairo Team
Techairo Team is a pure tech online webpage that provides the tech, mobile & apps reviews, digital marketing, and website reviews around the World. Techairo Team is an authentic source of tech news whether it's mobile & apps, digital marketing news.

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