Have you just put your company’s website online and want to boost its traffic? Do you want to develop your business on the Internet? The pages of your e-commerce are not visited enough? The reasons for boosting the traffic of your site can be multiple. Increasing the number of your online visitors is essential for a solid promotion of your offer. Different solutions exist, depending on your means and your objectives. Here are 5 effective techniques to generate traffic on your website.
1) Combine content marketing and SEO to increase the number of visits to your web pages
There is no secret: appearing in the first search results is essential to ensure traffic on your site. With this in mind, content marketing associated with natural referencing techniques (SEO – Search Engine Optimization) is an ideal tool. This strategy consists in offering relevant and quality content to Internet users in order to encourage them to visit the desired web pages.
A blog, attached to your site, is an excellent medium for distributing SEO-optimized content. But beware, a regular publication of attractive articles is essential to derive benefits from blogging.
Here are the benefits that a business blog can bring you:
- boost your site and promote its organic referencing by Google;
- publish content with a different angle of approach than your competitors and thus expand your audience;
- attract new prospects by working on relevant key queries sought by Internet users;
- retain your readers by tackling original subjects, arousing their curiosity and providing them with answers;
- create links (internal linking) between the web pages of your site to improve the user experience.
Of course, feeding a blog regularly and qualitatively takes time and requires specific skills. To support you in this process, call on professional web editors! They will offer you attractive texts with high added value, to increase traffic to your site.
2) Bet on a paid advertising campaign to acquire traffic
Using natural referencing techniques does not prevent you from using paid advertising. These two methods, having the common purpose of boosting the traffic of its site, are indeed complementary. The SEA (Search Engine Advertising) allows, through advertising campaigns, to make your web pages appear in the first places of the SERP. Google has notably developed the Google Ads tool, the principle of which is to bid on strategic keywords to be placed favorably in the search engine.
Using online ads is a good idea when launching a site or communicating about an event. Thus, while the effects of SEO can take a few months to be perceived, SEA offers rapid results in terms of traffic acquisition. Note, however, that paid search has a short-lived effect on a site’s visibility. Once the advertising campaign is complete, you will need to use other solutions to position yourself on search engines. Hence the importance of having worked, in parallel, with natural referencing techniques.
3) Be present on social media to generate traffic on your site
Given their popularity, social media are essential for increasing online visibility. It is not necessarily useful to be present on all social platforms, as it takes time and resources. Indeed, with Facebook, Twitter, YouTube, Instagram, ghostwriting services… the choice is endless! To be effective, be selective. Defining a social media strategyis therefore beneficial for framing your action on these networks. Through this, you can for example:
- target the most relevant platforms in relation to your expectations and the image of your company;
- define your audience;
- set objectives such as the number of subscribers or the engagement rate (proportion of followers who react to the publications);
- determine the format (video, blog post, infographic, etc.) and tone of your presentations;
- adopt a frequency of publication according to your targets and your resources;
- analyze the impact of your actions.
Maintaining your presence on these social platforms by publishing attractive content is essential. This will encourage Internet users to visit your site and discover your products or services. In addition, you will unite followers around common values. A real asset for your business!
And to expand your community on social networks, organize a contest, for example. On this occasion, put one of your products into play by promoting your know-how. A good opportunity to enhance your offer by expanding your audience!
4) Get quality backlinks to boost your site traffic
The use of backlinks is a lever not to be neglected to generate internet traffic. These links, from external sites, direct Internet users to one of your web pages. It is therefore an additional source of traffic. A detail that is important, these backlinks are appreciated by search engines when they come from recognized sites and in the same field of expertise as yours. They thus reinforce its popularity with Google.
Obtaining these links involves identifying and canvassing reliable sites or blogs related to your theme. So yes, this step takes time. However, do not forget that the efforts invested in this net linking strategy will pay off. The backlinks obtained will have a positive impact on the positioning of your site and the number of clicks associated with your web pages. With the ultimate goal of increasing your conversion rate!
5) Use influencer marketing to reach a new audience
This web marketing technique consists of relying on influential people to promote a brand or highlight a product. The objective of this strategy is to broaden its audience in order to ultimately boost its turnover. This paid collaboration is based on the publication of a post or promotional article by the influencer. Whether on social networks or on their blog, these influential Internet users have a community that listens to their recommendations. For their part, consumers are fond of opinions from renowned people with expertise in a given sector.
As part of this partnership, preferably orient yourself towards nano-influencers (from 1,000 to 10,000 followers) or micro-influencers (between 10,000 and 100,000 followers). Indeed, these two categories benefit from a targeted and loyal audience, with which bonds of trust are forged. Their engagement rate is therefore higher. Similarly, to maximize the success of this collaboration, target influencers whose personality and preferred field are in line with the image of your company. Influencer marketing is a strategy that can yield quick results, to gain notoriety and drive traffic to your site.
As you will have understood, a low internet audience is not inevitable. There are effective solutions to boost the traffic of your site. Now that you know techniques to increase the number of your visitors, take action! Web puts you in touch with qualified SEO web editors. Take advantage of it and put the odds on your side to increase your internet traffic.