Finding the right CRM as a small business can be challenging. Many platforms overload users with unnecessary features, steep learning curves, and slow workflows that distract from what truly matters: relationships and execution.
Folk CRM offers a refreshing alternative. With its Notion-like interface, exceptional speed, and a focus on simplicity, Folk brings back clarity and flow to the sales and relationship management process.
This review combines real product analysis, official pricing, FAQ, and customer testimonials—crafted into a single, polished article perfect for publication.
🔍 What is Folk CRM?
Folk CRM describes itself as “the CRM built for relationships.”
It’s a lightweight, fast, beautifully designed system that eliminates the clutter found in traditional CRMs.
Instead of offering a heavy all-in-one toolbox, Folk focuses on:
- Effortless contact management
- Fast social media lead capture
- AI-powered data fields
- Smart enrichment tools
- Clean, modern workspace
- Simple pipelines
- Two-way email sync
Everything loads fast, feels intuitive, and is easy to learn—even for non-technical users.
⭐ Who Should Use Folk CRM?
✔️ Perfect for:
- Freelancers & solopreneurs
- Agencies (marketing, content, influencer, consulting)
- Recruiters
- Founders
- Business development teams
- Creators/influencers
- Investors & community managers
- Small sales teams
- Anyone who captures leads from LinkedIn, Instagram, X/Twitter, or Gmail
❌ Not recommended for:
- Teams relying heavily on workflow automations
- Mobile-first salespeople (no mobile app)
- Enterprise-level reporting needs
- Businesses wanting deal management on entry plans
- Teams needing phone support or 100+ integrations
💎 Key Strengths of Folk CRM (Accurate & Verified)
⭐ 1. A Beautiful, Notion-Like Workspace
Clean, simple, and distraction-free.
Perfect for teams tired of noisy CRM dashboards.
⭐ 2. Outstanding Social Media Lead Capture
One of Folk’s strongest features is its browser extension.
Capture contacts instantly from:
- LinkedIn
- Instagram
- Twitter/X
- Gmail
- Facebook
- TikTok
- Websites
This is a massive productivity boost for outbound sales, influencer agencies, recruiters, and founders.
⭐ 3. AI Magic Fields & Smart Fields
Two powerful tools that reduce data entry:
- Smart Fields auto-update in real time
- Magic Fields fill in missing information using AI
Example: Generate a company description or summary field automatically.
⭐ 4. One-Click Data Enrichment
Folk integrates with:
- Clearbit
- People Data Labs
- Apollo
- Dropcontact
- Prospeo
- Datagma
Just click “Enrich,” and Folk retrieves missing details instantly.
⭐ 5. Drag-and-Drop Pipeline
A clean Kanban-style view for managing opportunities:
- Move leads through stages
- Log interactions
- Add notes
- Send emails
- Enrich data
- Merge duplicates
⭐ 6. Email Sync + Email Insights
Full two-way sync with Gmail/Outlook including:
- Open tracking
- Click tracking
- Message history
- Activity feed per contact
⚠️ Real Drawbacks of Folk CRM (Transparent & Honest)
To keep the review accurate and ethical:
- No mobile app
- No workflow automations
- Dashboards only available on Premium
- Deals & custom objects require Premium
- Monthly limits on enrichment & emails
- No phone support
- Limited native integrations (~23)
Folk is intentionally lean, not meant to replace enterprise-grade CRMs.
🧩 Deep Dive Into Core Features
1️⃣ Lead & Contact Management
Folk stores leads and contacts in the same place.
You can:
- Add contacts manually
- Import via CSV
- Migrate from another CRM
- Use Magic & Smart Fields
- Add notes
- Create reminders
- Log interactions
- Sync WhatsApp/LinkedIn messages
- Merge duplicates
- View full history
Magic Fields limits:
- Standard → 2,000/month
- Premium → 5,000/month
2️⃣ Follow-Up Tracking
Folk provides simple follow-up tools:
- Reminders appear in Notifications tab
- Cannot mark as “completed”
- Must delete to clear
- No history of completed tasks
Good for small workflows, limited for advanced teams.
3️⃣ Pipeline Management
Kanban-style board with:
- Name
- Company
- Position
- Value
- Stage
- Follow-ups
Bulk actions include:
- Enrich
- Merge
- Email
- Add notes
- Drag-and-drop
4️⃣ Email Sync
Includes:
- Two-way sync
- History tracking
- Open/click tracking
- Message feed per contact
Limits:
- Standard → 2,000 emails/user/month
- Premium → 5,000 emails/user/month
5️⃣ Collaboration
- Unlimited teammates
- Assign owners
- @mention notes
- Permissions
- Shared pipelines
6️⃣ Duplicate Management
Folk auto-detects and compiles duplicate contacts into a dedicated view for easy merging.
7️⃣ Dashboards (Premium Only)
Measure:
- Sales performance
- Activities
- Contact metrics
- Deal progress
8️⃣ Automations
Folk currently has:
- No workflow automations
- Email sequences → Premium only
9️⃣ Browser Extension
A standout feature.
Capture & log:
- Contacts from social media
- LinkedIn messages
- WhatsApp sync
- Emails
- Website visitors
💰 Updated Pricing (2025 – Accurate to Your Screenshot)
Folk now offers 3 annual plans:
⭐ Standard — $17.5/member/month (billed yearly)
Includes:
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic Fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- 5,000+ integrations
⭐ Premium — $35/member/month (billed yearly)
Most popular for growing teams.
Everything in Standard, plus:
- Custom objects & Deals
- Email sequences
- Advanced roles & permissions
- Dashboards
- API access
- Higher credits for enrichment & AI
- Full interaction history
⭐ Custom — From $70/member/month (billed yearly)
Includes everything in Premium, plus:
- Custom usage limits
- Custom billing
- Dedicated point of contact
📘 Frequently Asked Questions (Expanded)
1. Can I try Folk for free with my team?
Yes — you automatically get a 2-week free trial with all Premium features.
2. What happens after the trial ends?
If you don’t upgrade, your account is locked but data is not deleted immediately.
3. Do I need a credit card for the trial?
No.
4. Does adding or removing members change the bill?
Yes — billing adjusts based on the number of members.
5. How do I upgrade my plan?
Go to Settings → Billing → Upgrade.
6. Can I change payment methods?
Yes, anytime in the Billing settings.
7. What if payment fails?
You get 7 days to update your payment details.
8. Can I cancel anytime?
Yes — cancellation is immediate in Billing.
9. Can I join multiple workspaces?
Yes.
10. Can I update company billing information?
Yes — all invoice details can be edited anytime.
❤️ Loved by Closers — Real Testimonials
⭐ Final Verdict — Is Folk CRM Worth It?
If your team values speed, simplicity, and a clean workspace, then Folk CRM is one of the best choices in the CRM market today.
It is perfect for:
- Relationship-based workflows
- Social-media-driven lead capture
- Fast-moving startups
- Agencies
- Recruiters
- Founders
It is NOT ideal if you need deep automations or enterprise analytics.
👉 Want to see if Folk fits your workflow?
Start your 14-day free trial here
