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Must-have Marketing and Business Tools for 2022

It’s important that you have all the necessary tools and marketing strategies in order to grow and attract more customers in 2022. Unfortunately, finding the right tools can be a time-consuming process. On the contrary, betting on legit online casino Philippines are much more time-efficient and faster to find and apply.

In this article, we’ll talk about the various tools that are ideal for your business and how they can help you improve your marketing efforts.

The most effective tools are those that help you narrow down your marketing efforts and focus on the areas that are most important to your business.

Google Analytics

Google Analytics is one of the most popular tools used by businesses on the internet. It features a variety of advanced functions such as website flow analysis and conversion tracking.

With Google Analytics, you can create reports and dashboards that can be easily accessed from within the app. You can also add a tracking code that will allow it to work seamlessly.

Facebook Analytics

Facebook Analytics is a free tool that’s ideal for businesses that use Facebook. It features various advanced functions and is designed to analyze and report on various aspects of its website.


With Mixpanel, you can perform various tasks related to website analysis and reporting. This platform is ideal for small and medium-sized businesses that want to improve their website’s performance.


The Heap platform is a free analytics tool that helps you track the various interactions that happen with your software as a service (SaaS). It can also provide you with a variety of reports that can help you understand how customers are using it.

Google Optimize

Google Optimize is a free A/B testing tool that can help website owners improve their conversion rates. It allows them to create new versions of their pages and lets users rank them against the original.

You can also create various elements that are designed to improve the conversion rate of your website. For instance, you can add content boxes that are designed to convert visitors into customers.


The goal of the platform, which is called Optimizely, is to provide website owners with the necessary tools to improve their conversion rate.

Before you start implementing new features or changes to your website, make sure that you have thoroughly tested them. Doing so will allow you to see how they work before making any changes.

This platform also comes with a variety of features that allow you to customize the content on your website based on its visitor’s past actions.


The goal of the Hotjar platform is to help website owners improve the customer experience by providing them with a heat map that shows how their visitors navigate through their various sections.


Through the JetOctopus platform, you can perform a variety of search engine optimization tasks. Some of these include: checking the status of your website’s website search engines, analyzing the logs of Google, and more.

The JetOctopus platform can also help website owners report on the various aspects of their websites. It can also help them resolve issues related to duplicate content and link cannibalization.


The TRACX platform is a marketing and analytics tool that helps businesses collect customer feedback in real-time. It can then help them identify areas of excellence.

The platform also comes with various tools that can help boost customer engagement. Aside from collecting feedback, it can also help businesses conduct interactive feedback boards.


An app that allows users to visualize their competitors’ social media profiles can help improve the way they market themselves.


Nightwatch is an SEO tool that comes with a variety of tools that are designed to help website owners track their website’s overall ranking. Some of these include a bing rank tracker and a dedicated tool for analyzing YouTube and Google rankings.


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